LG Electronics
LG Brand Campaign
The Challenge
LG Appliances needed to connect with Indian consumers on an emotional level during the wedding season — moving beyond product specs to tell a story that resonated with families. The brand was competing against deeply entrenched competitors in the home appliances space and needed a breakthrough moment.
What We Did
Garage Collective conceptualized and produced 'The Wedding Craft,' a brand film that wove LG appliances into the fabric of Indian wedding traditions. We handled end-to-end production — from script development and casting to direction, cinematography, and post-production. The film was designed for organic shareability, with platform-specific cuts for YouTube, Instagram, and television.
The Results
35M+
Organic views
#1
Trending on YouTube India
200%
Brand recall increase
28%
Sales uplift during campaign period
Garage Collective didn't just make an ad — they created a cultural moment. The Wedding Craft became part of conversations in homes across India.
Marketing Lead
LG Electronics India
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