Leading EdTech Platform
EdTech Enrollment Engine
The Challenge
A fast-growing EdTech platform was spending heavily on performance marketing but facing rising CPLs and declining enrollment conversion rates. Their cost per enrollment had increased 3x in 12 months, and they needed a sustainable acquisition engine — not just more ad spend.
What We Did
We rebuilt the entire enrollment funnel from the ground up. This included restructuring Google and Meta campaigns with AI-powered bid strategies, redesigning landing pages for higher conversion, implementing WhatsApp-based lead nurturing, and building a custom attribution model to identify the highest-value channels. Our team also created a content strategy to drive organic enrollment leads.
The Results
3x
Enrollment growth in 6 months
58%
Lower cost per enrollment
42%
Landing page conversion rate improvement
4.2x
ROAS on paid campaigns
They didn't just optimize our ads — they re-engineered how we acquire students. The results speak for themselves.
Head of Growth
EdTech Platform
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