What We're Thinking About
Ideas, insights, and the occasional hot take from India's first AI-powered creative agency.
Why 90% of Indian D2C Brands Fail at Performance Marketing
Most D2C brands burn through their marketing budgets in the first 6 months. We break down the 5 critical mistakes and the framework that actually scales.
Read→The Complete Guide to SEO for EdTech Companies in 2026
EdTech SEO is a different beast. From long-tail keyword strategies to content clusters that drive enrollments, here is everything you need to know.
Read→How We Built CopyLoop: An AI Tool That Writes Better Ad Copy
A deep dive into the engineering behind CopyLoop — our internal AI tool that generates high-converting ad copy, trained on 50,000+ winning campaigns.
Read→Brand Films vs. Social Content: Where Should You Invest?
The eternal debate. We look at real ROI data from 30+ campaigns to help you decide where your next marketing rupee should go.
Read→Google Ads Smart Bidding: The ₹32L/Month Strategy
How we manage over ₹32 lakhs in monthly ad spend using Google's Smart Bidding — and the custom rules that make it actually work.
Read→Why Your Agency’s Monthly Report Is Lying to You
Vanity metrics, cherry-picked data, and misleading graphs. Here is how to read between the lines of your agency report.
Read→The Garage Times
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