Insights & Resources

Deep dives into performance marketing, creative strategy, and AI-powered growth — straight from the teams building it every day.

FeaturedPerformance

Why 90% of Indian D2C Brands Fail at Performance Marketing

Most D2C founders throw money at Meta and Google without a measurement framework. We break down the five fatal mistakes — and how to fix them before your next funding round.

Apr 28, 2026·8 min read

SEO

The Complete Guide to SEO for EdTech Companies in 2026

EdTech search has changed. Google's AI Overviews now dominate informational queries. Here's how to win organic traffic in the new landscape.

Apr 15, 2026·12 min read

AI & Tech

How We Built CopyLoop: An AI Tool That Writes Better Ad Copy

A behind-the-scenes look at building our proprietary AI copywriting tool — from the first prompt to 10,000+ ads generated for real clients.

Mar 30, 2026·10 min read

Creative

Brand Films vs. Social Content: Where Should You Invest?

One brand film costs what 30 reels do. We ran the numbers across 15 campaigns to find out which format actually drives more brand recall and conversions.

Mar 18, 2026·6 min read

Performance

Google Ads Smart Bidding: The ₹32L/Month Strategy Nobody Talks About

We manage over ₹32 lakh per month in Google Ads spend. Here's the exact bidding strategy and campaign structure that consistently delivers 4x+ ROAS.

Mar 5, 2026·9 min read

Strategy

Why Your Agency's Monthly Report Is Lying to You

Vanity metrics, cherry-picked date ranges, and missing attribution data. Here's how to read between the lines of your agency's performance reports.

Feb 20, 2026·7 min read

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